Case studies.
The brief, the work and the number it moved. A selection of recent projects.

Campaign
LaunchGood, Dhul Hijjah
Turning a single giving moment into ten days of sustained daily giving.
$7.5M+Raised in ten days

Strategy
Al-Madina, Ramadan
Replacing obligation based appeals with year round trust building content.
+72%Increase in Ramadan donations

Social
Al-Madina, Instagram
Repurposing long form teaching into short form video that actually travels.
1,570%Instagram growth

Motion
Cryptonary
Two years of daily motion for a Web3 education platform under permanent deadline pressure.
300%Lift in brand engagement