The challenge
Al-Madina had hours of valuable long form teaching, but very little of it was reaching people on Instagram. The content was right. The format was wrong for the feed.
What we did
We rebuilt the existing library into short form video made for the platform: tight edits, clear captions and a recognisable visual style, published every day.
- Start with what exists. The library was rebuilt from footage the institute already had.
- Designed for the feed. Hooks, captions and pacing built for short attention spans.
- Every single day. A production rhythm that delivered daily short form for nine months.
The outcome
Instagram grew 1,570% in nine months, turning an archive of lectures into a channel people seek out.
- Instagram growth
- 1,570%
- Months of daily short form
- 9
- Library rebuilt from existing footage
- 1
