The challenge
Dhul Hijjah is one of the most important giving windows of the year, but most appeals treat it as a single day. Donors give once, then the campaign goes quiet. LaunchGood wanted people to keep giving across all ten days without the message wearing thin.
What we did
We built the campaign around a daily rhythm instead of one big ask. Each day had its own reason to give, its own visual and its own message, all inside one consistent creative system.
- One idea, ten days. A single campaign concept with a fresh angle for every day of the season.
- A system, not a one-off. Templates and visual rules so new content could ship daily without losing consistency.
- Built for every channel. Social and on-platform assets designed together from the start.
The outcome
The campaign raised more than $7.5M in ten days and turned a single giving moment into a daily habit for donors.
- Raised in ten days
- $7.5M+
- Days of daily giving
- 10
- Moment turned into a habit
- 1
