Design an annual report people want to read.

Start with a clear reading order and a simple hierarchy. An executive overview, section navigation and consistent headings help different readers find what matters to them.

Charts need readable labels, meaningful comparisons and enough context to make sense. Use the design to clarify the information instead of competing with it.

Typography, imagery and the pace of the spreads give a long document its character. A coherent system keeps the experience consistent without making every page look identical.