Start with an idea
Define the concept, visual language and intended use before generating. A strong reference and a clear purpose turn exploration into a directed creative process.
Review beyond the first impression
Look closely at product accuracy, text, anatomy, consistency and context. A striking image can still be wrong for the brand or the brief.
Finish with intention
Select, edit, composite and adapt. Human decisions connect individual outputs into a coherent piece of communication and prepare it for the format where it will be seen.
Have a brief this applies to?