Make the hierarchy work
The brand, product name and essential information should work together at a glance. Decide what people need to notice first, then build the layout around that priority.
Think beyond one product
A packaging system needs enough consistency to feel like a family and enough variation to help customers distinguish one product from another. Test the range together.
Design for production
Confirm dimensions, dielines, finishes and print requirements with the production partner early. A considered handoff helps protect the creative intent when the artwork becomes a physical object.
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